Momentum — The Creative System · Road to IMN 2026
Momentum Real Estate Partners · August → October 2026

The road to IMN, every channel, as it will run.

Client acquisition and market presence do not wait for the conference. This is the system that runs on the way there. Minimal words. The work speaks.

LinkedInEmailDirect outreachInstagram + MetaThe wrap

One look, everywhere

Same frame on every channel, so three months of touches feel like one campaign.

IMN Family Office East · Oct 26–27
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Meet Momentum in Coral Gables.

Sun Belt multifamily, operated hands-on from Miami.

The event lockup. Used from September on.

The operator behind the number
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The operator behind $1.8B.

Four funds. Sun Belt multifamily. Managed weekly.

The brand lockup. Used from day one, event or not.

LinkedIn: the presence engine

Two posts a week from August. Founders reshare within two hours: three to five times the reach, zero spend.

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Momentum Real Estate PartnersReal Estate Private Equity · Miami
Family offices now hold roughly a quarter of their portfolios in direct real estate. The questions we hear have changed. Not "why multifamily?" It's "which submarkets, which basis, and who operates the asset?" After $1.8B across the Sun Belt, our answer hasn't moved: buy where jobs and people are moving, at a basis that doesn't need heroics, with weekly eyes on the property.
#SunBelt #Multifamily #FamilyOffice
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Point of view. Half the calendar. Positions the firm, sells nothing.

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Momentum Real Estate PartnersReal Estate Private Equity · Miami
Coral Gables is a 15-minute drive from our office, so this one feels like hosting. Momentum will be at IMN Family Office East, Oct 26–27 at the Loews. Attending? Find us in the event app.
Oct 26–27 · Loews Coral Gables

Meet Momentum in Coral Gables.

#IMNFOEast #Miami
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Event presence. From September. Books meetings before the badge scan.

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Momentum Real Estate PartnersReal Estate Private Equity · Miami
"Operator" is the most overused word in real estate. What it means at Momentum, in five slides.
01 · Weekly asset calls
02 · Site visits on a calendar
03 · Direct PM oversight
#AssetManagement
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Mauricio Greener · Co-CEO · reposted
The discipline part is non-negotiable. See many of you in the Gables.

Carousel + founder reshare. The amplification layer, 30 seconds of founder time.

Email: the direct line

No blasts. Every send is one-to-one, plain text, from a name they know.

From: Momentum team
Subject: Will you be at IMN Family Office East?
[First name], Momentum will be at IMN's forum, Oct 26–27, ten minutes from our office. Eduardo, Mauricio and the investment team are attending. If you'll be there, reply and we'll lock in time. — Momentum

Warm-up · September. House list and known contacts. Goal: pre-booked meetings.

From: Mauricio Greener
Subject: A quiet dinner in the Gables — Oct 26
[First name], While IMN has us all in Coral Gables, Eduardo and I are hosting a small dinner on the 26th. Twelve or so principals we respect, a private room, no presentations. Given your work at [firm], I'd value having you at the table. 7:30pm, five minutes from the Loews. May I have my team send details? Mauricio

The dinner invite · Oct 5–9. Founder-signed, to the Top 12. The highest-leverage send.

From: Eduardo Greener
Subject: That point you made about basis discipline
[First name], Still thinking about your point on basis discipline from Monday night. It sharpened how we're framing a current acquisition. I'd value showing you the full picture. 30 minutes, week of Nov 9 or 16? Eduardo

The 48-hour follow-up. Founder-signed, within two days, while everyone else sends a template a week later.

Direct outreach: the meetings machine

Four lists, one goal: 10–15 meetings booked before we walk in.

The target board

Named Tier-1 targets
invited to dinner by the founders12
Our database + Preqin
qualified, direct outreach60+
IMN attendee list
negotiated early · last year's list requested360
Meetings booked before Oct 2610–15

The lists. Theirs and ours, worked at the same time.

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Mauricio Greenerto [Principal, Tier-1 target]
[First name], we're hosting a small dinner during IMN Family Office East in the Gables. Miami is home for us. Would value connecting ahead of it.
Likewise, Mauricio. We land Monday morning.
Then let's do it properly: dinner Monday 7:30, five minutes from the Loews. Or coffee at the breaks, your call.
Read · 9:41 AM

LinkedIn DM · founder voice. Short, specific, one clear next step.

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Momentum deal teamIMN matchmaking app · opens ~Sept 28
Meeting request · Oct 26, 11:20am · Networking lounge
Momentum RE Partners × [Firm]
"Sun Belt multifamily, operator-to-allocator. 20 minutes."
Accepted ✓
Requests out day one, all Top 60

The matchmaking app. Profiles live day one, requests out the same morning.

Advertising: clients on the way there

$400 a month, Miami and South Florida, running from August 1. Leads arrive weekly, not in October.

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momentum_rep · Sponsored
The mid-year outlook

Where Sun Belt multifamily goes from here.

Download the outlook
For accredited investors only

Instagram story. The lead engine: report download → accreditation question → two-tap form → deal team calls next day.

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Momentum Real Estate PartnersSponsored · 🌎
Family offices are rethinking how they access Sun Belt multifamily. Momentum: Miami-based, $1.8B across four funds, hands-on by design.
The operator behind the number

The operator behind $1.8B.

momentumrep.comMeet Momentum
Learn More

Meta feed. Brand familiarity in the market, every day, event or no event.

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Momentum Real Estate PartnersPromoted
Family offices now hold roughly a quarter of their portfolios in direct real estate, and the questions from principals have changed.
Boosted · proven organic post

The operator behind $1.8B.

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LinkedIn boost. Money goes only behind posts that already proved engagement, targeted to CIO and principal titles.

While we work the lists by hand, the ads keep filling the top of the funnel: 10–15 leads a month, each one called within a business day. By October the pipeline is twelve weeks old, and the conference walks into it.

The calendar: everything, one screen

Four channels, three months, one system. This is the integration.

AugustSeptemberOctoberAfter
LinkedIn Engine on: 2 posts/week, founders resharing POV + event posts · Top-60 follows and comments Daily during the event, live from the floor Recap post + the insights note announced
Email Warm-up drafted, list cleaned Warm-up to house list · individual notes begin Dinner invites Oct 5–9 · 48-hour follow-ups Oct 28–29 November meeting confirmations
Direct outreach Target board final: ours + Preqin + last year's IMN list Matchmaking opens ~Sept 28: requests out day one Final booking push with the IMN list · 10–15 booked 5–7 second meetings held
Advertising $400/mo live Aug 1: story + feed + retargeting First 30-day calibration: cost per lead, scale or hold Event flight added · boosted posts Off Dec 5 · leads keep routing to the deal team
The room Venue held · IMN terms closed Dinner list locked · Oct 1 checkpoint set Oct 26 dinner · Oct 27 the floor 1–2 LPs closing by Q1 2027

After: the conference keeps working

For everyone who was not in the room.

From: Momentum Real Estate Partners
Subject: What 360 family offices told us in Coral Gables
[First name], You weren't at IMN this year, so here is the part worth your time: our short note on what family offices said about where their real estate allocations are going. If any of it maps to what you're seeing, we'd value 30 minutes to compare notes. — Momentum

The insights note · November. The reason to sit down with everyone who could not attend. Expertise, not a recap.

One event, three audiences: the room we meet in October, the leads the ads bring in every week, and the people who never attended but get the insight anyway. All three end in the same place: a conversation with the deal team.