Momentum × IMN Family Office East 2026 — The Creative, Made Real
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Confidential — Momentum Real Estate Partners · Internal Use Only
Momentum Real Estate Partners · IMN Family Office East 2026

The creative, made real.

Not a description of the campaign. The campaign. Every post, ad, email and printed piece we put in market for the conference, designed and shown exactly as a family office principal will see it.

LinkedIn organic Paid — Meta · Instagram · LinkedIn Founder email Landing page Print & table

Prepared by David Ramos, Marketing · for Eduardo & Mauricio Greener · The companion to the Activation & ROI plan. Public creative is brand-level only — no fund terms or return figures (counsel checkpoint before launch).

01 · One look, every channel

The through-line: the operator, in green and navy

One art direction runs across everything so six weeks of touches feel like a single campaign, not scattered posts. Momentum navy for authority, the gold monogram for heritage, a green signal for energy and the call to act. Photography of our Sun Belt assets drops into the same frame for the final versions.

IMN Family Office East · Oct 26–27
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Meet Momentum in Coral Gables.

Sun Belt multifamily, operated hands-on from Miami.
The operator behind the number
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The operator behind $1.8B.

Four funds. Sun Belt multifamily. Managed weekly.

These two lockups anchor the whole program. Every asset that follows is built from this system.

02 · LinkedIn — the awareness engine

Six weeks in their feed, before we shake a hand

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Momentum Real Estate PartnersReal Estate Private Equity · Miami · Sep 14
Family offices now hold roughly a quarter of their portfolios in direct real estate. The questions we hear from principals have changed. Not "why multifamily?" It's "which submarkets, which basis, and who is actually operating the asset?" After $1.8B across the Sun Belt, our answer hasn't changed: buy where jobs and people are moving, at a basis that doesn't need heroics, with weekly eyes on the property.
#SunBelt #Multifamily #FamilyOffice
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Momentum Real Estate PartnersReal Estate Private Equity · Miami · Sep 28
Coral Gables is a 15-minute drive from our office, so this one feels like hosting. Momentum will be at IMN's Real Estate Family Office & Private Wealth Forum East, Oct 26–27 at the Loews, alongside 360+ principals, CIOs and allocators.
Oct 26–27 · Loews Coral Gables

Meet Momentum in Coral Gables.

momentumrep.com/imn
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#IMNFOEast #FamilyOffice #Miami
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Momentum Real Estate PartnersReal Estate Private Equity · Miami · Oct 8
"Operator" is the most overused word in real estate. Here is what it means at Momentum, in five slides.
01 · Weekly asset calls
02 · Site visits on a calendar
03 · Direct PM oversight
#Multifamily #AssetManagement
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Three of twelve posts, shown finished. Cadence Mon + Thu from Sept 14, founders reshare within two hours for 3–5× reach at zero spend. All brand-level: no fund terms, no return targets.

03 · Paid — familiar before the handshake

~$4K of air cover, exactly as it runs

Meta feed · brand awareness · geo Miami + FO metros
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Momentum Real Estate PartnersSponsored · 🌎
Family offices are rethinking how they access Sun Belt multifamily. Momentum: Miami-based, $1.8B across four funds, hands-on by design.
The operator behind the number

The operator behind $1.8B.

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Instagram story · retargeting
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momentum_rep · Sponsored
Two days in Coral Gables

360 family offices.
One conversation worth having.

Read our Q4 Sun Belt outlook
LinkedIn sponsored · FO/CIO titles + attendee firms
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Momentum Real Estate PartnersPromoted
Family offices now hold roughly a quarter of their portfolios in direct real estate, and the questions from principals have changed. After $1.8B across the Sun Belt, our answer hasn't.
Boosted · proven organic post

The operator behind $1.8B.

To: CIO / principal titles
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We don't build separate LinkedIn ads. We put ~$1.2K behind the two organic posts that already prove engagement.

04 · Email — the highest-leverage send

From a founder, not a campaign

Oct 5–9 · Mauricio → Top 12 · the dinner invitation
From: Mauricio Greener
To: [First name — e.g. Julie Neitzel]
Subject: A quiet dinner in the Gables — Oct 26
[First name], While IMN has us all in Coral Gables, Eduardo and I are hosting a small dinner on the 26th. Twelve or so family office principals and allocators we respect, a private room, good wine, no presentations. Given your work at [firm], I'd value having you at the table. 7:30pm, five minutes from the Loews. May I have my team send details? Mauricio
Oct 28–29 · Eduardo → dinner guest · within 48 hours
From: Eduardo Greener
To: [Dinner guest]
Subject: That point you made about basis discipline
[First name], Still thinking about your point on basis discipline in Tampa from Monday night. It sharpened how we're framing one of our current acquisitions. I'd value showing you the full picture of what we're building, 30 minutes, the week of Nov 9 or 16. My assistant will find a slot that works. Glad you were at that table. Eduardo

Deliberately plain-text. It has to read personal, not designed. This is the difference between a template blast in a week and a founder-signed note in 48 hours, deck only on request.

05 · The landing page — every channel points here

One page. One ask.

momentumrep.com/imn
IMN FAMILY OFFICE EAST · OCT 26–27 · CORAL GABLES

Meet Momentum
in Coral Gables.

Sun Belt multifamily, operated hands-on from Miami. Two days, and a conversation worth having in person.

$1.8BTRANSACTION VOLUME
FourFUNDS MANAGED
MiamiHOME SINCE DAY ONE
Request a meeting

This is live and built. LinkedIn posts, both ad flights, email signatures and the printed QR all route here. Every submission lands in the CRM tagged "IMN26" and feeds the retargeting pool.

06 · The physical layer — same system

What we leave on the table

The old-world signal in a digital raise: a letterpress invitation in the mail, a numbered card that turns a great floor conversation into a seat at lunch, no app, no friction.

07 · What we need from you

Approve the direction. The suite is ready.

Everything on the last six slides is designed and drafted. It does not need to be invented, only approved. One session unlocks the entire program.

Bless this creative direction — green-and-navy, operator-led, brand-level. If it feels like Momentum, we build the rest to match.

One 30-minute sign-off on Aug 14 covers all 12 LinkedIn posts, both ad flights, the full email sequence and every printed piece. Nothing is written game-week.

Lend your names to five sends. The dinner invitation and the 48-hour follow-ups go out over Eduardo and Mauricio. I draft, you approve in one batch.

This is what showing up as the host, not a guest looks like. The room will see a booth, a badge and a template blast from everyone else. From Momentum they see six weeks of presence, two hosted tables, and a founder's note in 48 hours, all off one system.