Enhancing Communication & Accountability in Our Marketing Strategy
Aligning Property Updates with Monthly Marketing Spend and Leasing Outcomes

Aligning Property Updates with Monthly Marketing Spend and Leasing Outcomes
What It Is:
Why It Matters:
Meeting Schedule:
Attendees:
Focus & Actions:
Supporting Tools:
Optimization Strategies:
Expected Impact:
Visual Resource:
Immediate Next Steps:
Long-Term Goals:
Timeline:
— Demonstrate how the $5K monthly spend is allocated and measured.
— Present potential scenarios for cost per lease (CPL) given current challenges.
— Explain how enhanced strategies (e.g., geofencing) and better communication with property managers can reduce CPL and improve occupancy from 88% to at least 93%.
(For background on these calculations, industry discussions such as those by PERQ illustrate that lowering CPL by channel optimization is key t
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